5 Reasons to Hire a Website Designer and Copywriter at the Same Time

Aliyyah Anshan is a website designer and SEO strategist for therapists and health and wellness businesses.

You’ve decided it’s time to invest in your online marketing and work with a copywriter for your website. Nice! You also feel confident that you’ll be able to whip together a pretty good-looking website that you can proudly show off to the world.

But, is that how you really want to spend your free time?

If you’re trying to juggle all the things in your business, hiring a website designer to truly make your copywriting investment will save you heaps of time, help you keep your inner peace, and, most importantly, see a return on your investment.

I’ve seen a handful of websites where clients worked with a professional copywriter and cut and pasted their copy into their site. While you may score some SEO points for having well-written, valuable content, you risk running into a common situation where once your ideal clients land on your website, they don’t stick around and they don’t take the next step which is to work with you.

Here are 5 reasons you’ll want to hire a website designer when working with a copywriter:

1. Save yourself a TON of time and catch up on sleep

   I get what it feels like to work in your business all day and then want to spend time with family or friends in your downtime, rather than work until the early hours on the backend of your business. Being tired and burned out is not a cute look.

2. Create a meaningful customer journey

   There’s quite a bit of planning when it comes to determining the type of journey you want your clients to take once they reach your site. At specific points within your client journey, you want to be sure you’ve given your website visitor the right amount of opportunity at the right points to take the next step: work with you. The number one way of doing this along your website journey is the strategic placement of calls to action.
   
   

3. Your visual brand identity fits your brand voice and overall copy

   If your brand voice is fun, bold, and cheerful, you want to be sure that your visual brand elements reflect this. If you’re more on the zen, soothing, and calm side, you’ll want to be sure your site channels that vibe, too. This is the same for the images you choose and your web fonts.

Want to see what I mean? Here’s a before-and-after shot that compares a client's DIY website design to the website I designed for them.

Before, AKA without designer support:

After working with Aliyyah:

4. Use significant design elements correctly to improve your SEO

Did you know that how you use your heading text and paragraph text on your website can influence your SEO ranking? By properly using significant design elements on your site with SEO best practices in mind, you’ll start on the right foot when it comes to earning SEO points with search engines.

5. Feel confident in your online presence

One of the top three reasons clients decide to hire a website designer is the lack of confidence they have in their website. They feel like they’ve done a “good enough” job. But they’re not overly excited about sending curious customers there to learn the details of their services, how they work, and about them as practitioners. These are all key steps that need to happen before a client decides they want to work with you.

When you look at all the necessary pieces of your website as a whole, rather than living on their own islands, you increase your chances of dream clients finding you organically in search engine results, over and over again. On top of that, you’ll be proud to share your little online space with everyone who could just be a great match client.

About the author

Aliyyah Anshan is a website designer and SEO strategist for therapists and health and wellness businesses who aren’t quite sure how to effectively utilize their website to market themselves in a way that feels genuine and impactful while connecting with the right clients.

Aliyyah's focus is designing websites that not only oooh and ahhh but are built with a clear intention and sound strategy. As a graduate of Interior Design and having spent part of her career as a business analyst, she approaches any website design project with a holistic lens to combine brand strategy, SEO, copywriting, and eye-catching design to provide you with a long-term marketing tool that sincerely reflects you and your values while supporting the growth of your health practice.

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