The right website message moves the right people — to your inquiry form
I’m Natalie, Canadian copywriter for service-based businesses & entrepreneurs who wanna nail their voice and get more “heck yes” leads.
Let’s showcase your spunk, turn your expertise into a clear value prop, and speak to “let’s do this” clients
Because I’ve got a feeling you have a way of doing things (and thinking things! and saying things!) that your current web copy just doesn’t reflect.
Maybe you’re cringing at words you whipped up a while back, or recently with a chatbot. You could be getting leads, but not enough of the right kind. Or you’re driving yourself bananas trying to show how you’re different (and a total freakin’ genius) without making eyes glaze over.
Good news. I’m here to take the messaging mayhem away.
We’ll write a site that sounds like you and actually does its job
AKA works on getting clients even while you’re doing other stuff. Like helping other clients, frolicking through the forest, or catching up on Survivor. I dunno, I don’t know your life…YET.
To do that, my process pulls together:
Audience research that tells you what your future website readers care about
Your brand voice & message to nail what you want to be known for and embrace the quirks that make ya one-of-a-kind
User Experience (UX) so we can create a strategic user journey that guides your people from point A to “new inquiry”
Or, as I like to call it, the Triple Threat. It’s like channelling Lady Gaga, except we’re both probably wearing sweats instead of an epic bubble dress.
Smell that? It’s the sweet scent of a website that moves your people
Here’s how it happens:
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Website Copy
Turn your business’s most important chunk of cyberspace into a place you feel awesome sending people to. All while making it easy to find (SEO-optimized) and even easier to say “yes” to (UX-optimized).
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Brand Voice & Messaging
Set the stage for your brand by getting super-duper clear on your positioning, personality, and hot takes. Then keep your voice consistent across platforms, every dang day.
“After working with Natalie, it's now crystal clear, and I cannot wait to show it off not only on my website but in how I talk about my business both in-person and online.”
— Romina Kwong, Sustainability Consultant and Event Strategist at Eco-Friendly Events
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“Like freakishly good"
“You did an incredible job at writing in my tone (like freakishly good), and I appreciate you taking that time to really listen and understand what I was looking for and what messages I'm hoping to get across.”
— Morgan Rozon, Trainer & Nutrition Coach
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“Her ability to grasp complex concepts and translate them into clear, concise copy was exceptional."
“I worked with Natalie on two website copywriting projects and was impressed both times. Her expertise and attention to details truly shine through in her work. She conducted in-depth research to ensure the content was not only engaging but also aligned with our brand's voice and message.”
- MG B, Entrepreneur
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“Natalie is truly an expert in her field."
“As a web designer, I know how valuable great copy is, which is why I reached out to Natalie to help me with mine. She did incredible work from contacting my clients for testimonials to providing copy that’s going to convert. I would 100% recommend her and will be recommending any of my website clients contact her for copy if needed as well!”
— Kayleigh Janssen, Brand & Website Designer
Get to know my approach on your next lunch break
Listen to Turn Your Mess Into Your Message, the podcast where I help you turn your expertise and scattered ideas into messaging that moves your people.
Whaddup?!
I’m Natalie, Canadian website copywriter for service-based businesses who give a poop
I help you sort through all the jumbled thoughts swirling around your brain like a thrift store in a fever dream. We’ll turn your mess (of genius) into a message.
By the end, you’ll have a website you’re proud to send people to, and messaging that does the hard work of bringing in more of the right clients, while you’re off living your best life.
Listen to me chat about copy on these fine podcasts:
