Boost your brand voice and detangle your messaging

So your words are less “could be anyone” and more “could be THE one.”

A wise man named Bruce Springsteen said, “You can’t start a fire without a spark.”

I’m telling you: You can’t write copy without a brand.

Well, not the kind of copy that differentiates you and calls in the right people, anyway.

You know what you do is awesome. You love it, your clients love it. But when you read your existing copy and try to write content (or get someone else on your team to write for you)…womp womp.

You feel like your message lacks direction, distinction, or personality. Maybe all of the above.

If you’re thinking any of these thoughts…

It might be time to give your voice and messaging some love

How do we tell our story in a way that resonates and positions us properly?
How do we distill our message into something that’s compelling but also easy to absorb?
How do we describe what we do in a way that stands out?
How do we stop sounding like every other business in our industry?
How do we inject more personality and emotion into our voice?
What parts of our messaging and positioning should we focus on or clarify?
How do we describe what we do without sounding like a jargon-loaded robot on a rampage?
How do I help my team (or AI) write on-brand without extensive editing?

Let’s make a name for your nuance

Most of the clients I work with don’t fall into a black-and-white “side.” They bring a balanced perspective they’ve honed over the years. There’s a combination of expertise, values, personality traits, and beliefs that makes their approach and voice unique. It’s your nuance that makes you one-of-a-kind. But it’s also tricky to articulate on your own.

My goal is to help you clarify and own that nuance like it’s a defining brand trait. Because it IS.

BTW, if you’re hiring me for website copy, your voice and messaging strategy will be customized and built into your package.

Level 1: Must-Have Messaging

Brand strategy sesh + mini messaging guide

Estimated investment: $800 CAD

This is the thing every brand needs when you’re getting serious about your website. That’s why I build it into every website copy project (unless you’ve already done this important work).

If you’re planning to DIY your copy or you’re not tackling your website yet, you can book this as a standalone service—so you’re super clear on your core message and how to write about what you do.

Includes a Strategy Session + a Mini Messaging Guide:

Core brand message, written in your voice—think of it like your client-facing positioning and main brand promise
Supporting messages and brand stances to nail what you stand for, what makes you unique, and why your people should choose you
A bank of uniquely-you brand lingo I pick up from our time together
A clear and concise definition of your brand voice, so you can feel confident that you sound distinct. The goal is to anchor your writing and give your team creative direction (humans or robots).

Level 2: The Big Brand Guide

Full on brand voice & messaging strategy

Estimated investment: $2500 CAD

Here, we capture everyyything about your brand, from the deep-rooted values to the nuances of your voice. I’ll combine client research with voice exploration to nail down a message that moves your people. You walk away with a detailed strategy to keep you and your team aligned across platforms.

Brand Voice Session: A guided call dedicated to defining the voice that makes you one of a kind
Messaging Strategy Session
Voice of customer interviews and/or analysis of existing data
Competitor research
Brand Guide that may include:
- Research-backed ideal client insights to paint a clear picture of their pain points and desires (+ new testimonials!)
- Brand positioning, promise, and industry stance
- Core brand story/stories
- Brand mission, values, and vision to solidify your why and inspire content
- Benefits and differentiators to keep everyone on track
- Core brand lingo
- Brand personality and voice type
- Tone pillars
- Content pillars, talking points, or “brand takes” to incorporate in your marketing
- On-brand vs. off-brand examples
- Style guidelines to provide consistency in grammar, spelling, punctuation, capitalization, etc.

“Honestly, this is quite possibly one of the best investments I’ve made in my 5.5 years in business.”

“You somehow managed to get everything that was in my brain and codify it in this guide. I absolutely love it. You’ve captured me and my brand so so well. Thank you!

Before this, I was worried about how I could transition from me to WE. Now, I’m not. I have full confidence this is going to work.”

— Eman Ismail, Email Strategist and Copywriter at Eman Copy Co.

Keir Whitaker — Business Coach & Consultant

“Before working with Natalie, I was completely stuck on how to position my business and services.”

I'd gone through a phase of questioning what I do, who I do it for, and the value I bring to the table, and I needed an external viewpoint to help me work through it and bring things to life.

As a result of this process, I now feel validated and more confident to talk about what I do and the support I can offer my ideal clients.

I found Natalie's approach to be friendly and highly professional. She'll ask you tough questions that require thought and time to answer to help her get into your head.

She then turns this into a guide that you will be able to use to take your business forward. I'm so happy not to have to think about this now.

I'd 100% recommend Natalie to others (in fact, I already have)!”

“Now I feel like we have a strong message and memorable positioning in comparison with others. I also feel like it’s ‘repeatable’ in that I now have this resource I can share with others who are involved in our business and they can understand a lot about what we do, who we do it for, and why really quickly.”

— Kerry Campion, Founder of God Save the SERP

Dana Kirchman, Executive Coach at Ensemble Leadership

“Natalie transformed my brand presence from shy and DIY to expressive and powerful.”

“Before working with Natalie, I enjoyed telling my story one-to-one with clients yet hadn’t translated that into media or social. Natalie interviewed me and my clients to source authentic, positive examples. She elevated words and phrases I use day to day, into a real brand voice. Natalie is a gifted writer and has a fast paced yet easy and supportive process. Great results and I recommend Natalie highly!”

The Process

First, reach out when you’re ready via my Contact page.

We’ll have a chat to explore the details of your project and nail down a plan of action.

If it’s a match, we get down to BUSINESS.

Strategy

I’ll send you a questionnaire to start exploring your business, voice, goals, and ideal clients. Leading up to our kick-off, I may also set up interviews with your past clients or send out surveys.
We’ll hop on a strategy call to go deeper and nail down the game plan.
Research

I’ll analyze the findings from my interviews and/or do some serious internet snooping. I'll also dive DEEP into your existing content and analyze your voice with various tools.
Write

I’ll craft your voice/messaging deliverable! When Version 1 is ready, I’ll give you a video walk-through with notes to help you provide feedback.
Refine

You note any changes you’d like to make and I implement ‘em. Then we’ll jump on a call to review and make sure we get it just right!