Nail down website messaging that moves your people
I’m Natalie, Canadian copywriter for service-based businesses that want their website copy to bring in more “heck yes” inquiries. Let’s claim your voice and call in the right clients.
“After working with Natalie, [my website copy] is now crystal clear and I cannot wait to show it off—not only on my website but in how I talk about my business both in-person and online.”
— Romina Kwong, Sustainability Consultant and Event Strategist at Eco-Friendly Events
You’ve got the service, the stance, the spunk.
You just need your website copy to stop being such a buzzkill.
Maybe you’re…
Cringing over website copy that feels more “blah” than “booked out”
Driving yourself bananas trying to articulate what exactly you do (or how you’re different) in a way that connects with the right people
Getting leads, but not enough of the “perfect match” kind
Fending off the same basic-ass questions over and over
Good news. I’m here to take the word woes away. 👇👇👇
Wordsmithing is fun and all (for me), but that’s not the point here
I’m here to help you write a site that sounds like you and actually does its goshdarn job. AKA turning sleepy scrollers into confident clickers and dream clients into “let’s do this!” emails.
My process pulls together:
Audience research that tells you what your future website readers care about
Your one-of-a-kind brand voice (awkward jokes and all)
A strategic user journey that guides your people from point A to “new inquiry”
Because the best website copy doesn’t just sound cool (though, fair warning, it will).
It works on getting leads and sales even while you’re doing other stuff.
Let’s do it up:
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Website Copy
Turn your business’s most important chunk of cyberspace into a place you feel awesome sending people to. All while making it easy to find (SEO-optimized) and even easier to say “yes” to (UX-optimized).
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Brand Voice & Messaging
Set the stage for your brand by getting super-duper clear on your positioning, personality, and hot takes. Then keep your voice consistent across platforms, every dang day.
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“Like freakishly good"
“You did an incredible job at writing in my tone (like freakishly good), and I appreciate you taking that time to really listen and understand what I was looking for and what messages I'm hoping to get across.”
— Morgan Rozon, Trainer & Nutrition Coach
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“Her ability to grasp complex concepts and translate them into clear, concise copy was exceptional."
“I worked with Natalie on two website copywriting projects and was impressed both times. Her expertise and attention to details truly shine through in her work. She conducted in-depth research to ensure the content was not only engaging but also aligned with our brand's voice and message.”
- MG B, Entrepreneur
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“Natalie is truly an expert in her field."
“As a web designer, I know how valuable great copy is, which is why I reached out to Natalie to help me with mine. She did incredible work from contacting my clients for testimonials to providing copy that’s going to convert. I would 100% recommend her and will be recommending any of my website clients contact her for copy if needed as well!”
— Kayleigh Janssen, Brand & Website Designer
Whaddup?!
I’m Natalie, Canadian website copywriter for service-based businesses who give a poop
I help you sort through all the jumbled thoughts swirling around your brain like a thrift store in a fever dream. We’ll turn every “how do I even say this?” into a “that’s exactly what I was trying to say.”
The goal? A website you’re proud to send people to, and messaging that quietly does the hard work of bringing in more of the right clients—while you’re off living your best dang life.
Listen to me chat about copy on these fine podcasts:
